Get back to your green roots!
Reimagining Ireland as a leader in sustainability and environmental innovation. Let's fulfill our potential as a green island by adopting a future-focused vision of what it means to be green.
We want Ireland to be synonymous with Sustainability, lnnovation, and Climate Action.
We propose a reimagining of 'Brand Ireland' that aligns sustainability with our culture, heritage, and traditions.
We'd like to see St. Patrick's Day become an internationally recognised day of climate action. One that promotes a vital environmental message, and elicits cross-generational eco-action, helping to elevate sustainability and biodiversity awareness throughout Ireland and the world.
This presents a unique opportunity for Ireland to use its internationally high profile to create awareness of the climate and biodiversity crises and to engage the public with tangible solutions through positive actions.
At 'The Green Roots Project' we work with people, communities, businesses, schools/colleges, and organisations to create community engagement projects that champion sustainability & collaboration.
How will you go green?
An Invitation to Businesses
Now is the perfect time for the commercial enterprise sector to show the world that Ireland is serious about climate change by aligning strong sustainability messages and actions with our national heritage, culture and identity.
We are inviting businesses to consider hosting an eco-activity event to celebrate any sustainability milestones they have achieved, or to declare their environmental goals for the future.
This progressive action will have a lasting positive impact on your company, its staff and the local community.
Find out more by contacting us.
Carbon Footprints & Climate Positive Parades
Imagining the future of St. Patrick's Day
At The Green Roots Project, our goal is for St. Patrick's Day to become an International Day of Climate Action.
Every year as we celebrate St. Patrick's Day, we have the world's attention. People across the globe celebrate with us and many international cities also have St. Patrick's Day parades. Imagine the reach and the impact, if it was common practice for every parade to celebrate sustainably, measure and reduce their impact, cut down on their waste, and give back to their environment. As a famously green island, it's up to us to lead by example and to steer towards Climate Positive celebrations.
The Greening of St. Patrick's Day
This year we worked with three established parades to capture their carbon footprints and initiated a prototype climate-positive parade. We also prototyped our own sustainability awareness campaigns to engage individuals, junior schools, transition year, and third-level students, businesses, and community groups, to begin an association with St. Patrick's Day and the Irish environment. We see this eco-reimagining of St Patricks Day as an opportunity to create a model that can be replicated across all our national events.This is an opportunity for Brand Ireland to elevate its strong association with the colour green to something that is both historically significant and in keeping with our Citizen's Assembly goal to become leaders of Climate Action.
Sallins, Climate Positive Prototype
Sallins is a small town in Kildare, with a population of 5,800 people. To date, Sallins does not have an existing parade. In 2022 we worked closely with the Sallins community to create a prototype Climate Positive Parade with sustainability as its core message.
The mission was to create an event that would centre around nature-based
activities, produce no emissions, create minimum waste, bring awareness
to the biodiversity of Sallins, and give back to the community & the environment.
We invited participation from local community groups, Tidy Towns Sallins, Sallins Biodiversity Group, Sallins Nature Explorers & Sallins Map of Life as well as local artists and the community.
The event ran on a small scale this year, with under 100 participants.
The theme was 'Sallins Biodiversity'. All costumes were either created in a specific workshop hosted by Imagination Station Sallins using materials that were diverted from landfills, or homemade from repurposed or recyclable materials.
Participants grew shamrocks in recycled containers in time for the event. All participation was on foot, there were no fossil-fueled entries, and no stages that required electricity, The event ended with a Zero Waste Picnic, a tree-planting and seed sowing ceremony, and biodiversity games hosted by the Sallins Nature Explorers.
We aim to expand the event next year with the support of Sallins Tidy Towns
Partnerships & Collaborations
Bray & District Chamber Partnership
We are proud to be partnering with Bray & District Chamber promoting sustainability this St. Patrick's Day
40 Shades of Green at EPIC Museum
With our combined passions for the environment and heritage of Ireland, The Green Roots Project and EPIC The Irish Emigration Museum, teamed up to host a special Poster Exhibition over St. Patrick's Day weekend 2022!Artwork contributed from around the country was exhibited at EPIC The Irish Emigration Museum, in the Chq Building on Dublin's Docklands from the 17th - 20th March!This exhibition featured work from our 'Grow Your Green Cloak' campaign by students and artists from Wicklow, Wexford, Kildare, & Roscommon.
Eat Your Greens with Tasty Veg
We are proud to introduce Eat Your Greens. A campaign that encourages you to Eat Local, Eat in Season, and Eat More Veg. To help us launch this new campaign we’d like to introduce you to our amazing collaborator Theodora from Tasty Veg
Dublin City Climate Walk
‘Steps in the right Direction’ with Dr. Sabrina Dekker is a discovery of the perils and potential Climate Change poses for Dublin City ’ Featuring The Green Grannies, this is a unique event created for An Taisce Climate Ambassadors. The event finishes with a tour of the Wren Hotel.
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